Integrating Social Media with Emergency Management at Airports

Social media is an important, if not crucial, tool for sharing information among individuals and for connecting organizations with their customers. For this reason, social-media managers at airports are critical to emergency management for information gathering and sharing.

The TRB Airport Cooperative Research Program's ACRP WebResource 8: Integrating Social Media with Emergency Management at Airports provides guides airport operators on integrating social media into emergency management (SMEM) for the purposes of information gathering and sharing during incidents, emergencies, and irregular operations.

The process for developing an SMEM program is presented as a series of steps; users can work through the steps in sequence or concentrate only on those that address their airport’s particular needs. This guide is supplemented by various tools and resources, which include a Self-Assessment Tool to determine an airport’s current level of SMEM integration and a discussion of social media tool options and how to select and implement them.