Aligning Community Expectations with Airport Roles

TRB's Airport Cooperative Research Program (ACRP) has released WebResource 1: Aligning Community Expectations with Airport Roles. This website provides guidance to help airports manage airport communications and public relations proactively. The primary objective of this research addresses possible misunderstandings about realities faced by airport management related to community expectations for air service or other airport-related services and resulting economic benefits. Three “toolkits” help communicate the many roles an airport can play in a community (Role of the Airport), general ways to engage effectively with the local community (Media Toolkit), and information and communication strategies to enhance understanding specific aviation-related topics (Aviation Toolkit).