Synthetic Household Travel Data Using Consumer and Mobile Phone Data

TRB's National Cooperative Highway Research Program (NCHRP) Innovations Deserving Exploratory Analysis (IDEA) Project 184: Synthetic Household Travel Data Using Consumer and Mobile Phone Data explores the development of a method that fuses consumer data with anonymous, passive location data to create synthetic populations with individual-level synthetic travel diaries. The travel diaries detail each person’s travel and activities at locations in a timeline format.